We don't do uglyUser experience is the single most important determinant of an app's success.
It all starts with a whiteboard and strong coffee
We never start an app project without at least wireframes and ideally a full prototype. There are several reasons for this:
Our local team of designers with more than 20 combined years in web and app design collaborate with you using a variety of best-in-class platforms for wireframing and design (Illustrator, Sketch) and prototyping (Flinto, Marvel).
Typical App Prototype Deliverables
Simple, clear, must work when displayed small, typically doesn't need to include app name (wlll always appear below the app anyway)
We start with the app icon because this provides us with a sense of the client's style and colour preferences.
The most important screen on the app and the one that takes the most time.
The home screen defines how all the other screens will look and must immediately link to the main functions of the app.
Trends in app design move quickly. Having very curved corners on your buttons alone can make your app look out-dated
Our designers are passionate about the latest trends and styles in app UI design, but the focus must remain on making the app clear and simple to use. Our reference app is always Uber - whilst it's an incredibly clever app, there's no need to explain it. The home screen design does all that.