Still have their place - don't rule out
Surely it's all about apps now?
Think about these two customer experiences in the case you have something that some people want to buy.
Option 1 - launch an app. People search on Google, not Google Play. So you'll probably need a website anyway or excellent App Store Optimistion so your app appears in Google search results. Then you must persuade them to go to their App Store, download your app (probably waiting until they are on free WIFI, so giving them plenty of time to forget to do so), install your app, open it, register, then buy. And if they don't have a smartphone they can't buy from you.
Option 2 - launch a mobi-friendly website. People search on Google, find your SEO website, then buy.
So why don't I just launch a website?
Apart from being very cool and putting your brand on your customer's screen, an app can do many things that a website can't. Here's just a few: use GPS; upload media easily from galleries; work offline; receive push notifications; have enhanced security features (for example fingerprint); store payment information; and there are many more.
Do you build websites?
Yes. A lot of them. Usually these are search engine optimised app marketing websites (to provide information about the app and download links), eCommerce websites (in fact we have been asked to build so many we set up a new business to support these clients), or web-based admin or registration platforms to support apps.
How will I know if it's the right option?
We will recommend the right approach and platform based on your requirements and the relative strengths of the different platforms. Get a free quote now.